El Cajon

El Cajon is a central economic hub in East County, with a strong foundation in retail, auto sales, and services. Its multicultural community and strategic location along major freeways make it a prime spot for entrepreneurs, particularly in health services, education, food, and culturally diverse retail. With an active Downtown revitalization effort and incentives from the city’s economic development team, El Cajon is ideal for businesses that want to scale in a vibrant, supportive environment. Real estate remains competitively priced, making it a great entry point for startups and mid-sized companies.